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Interested in owning a Wholesome Tummies Franchise?
  • Franchise Concept

    Franchise Concept

    They say timing is everything. And the time is NOW.

    Kids need lunch every school day, and there are 60 Million of them in school right now.  That’s a lot of mouths to feed!  With current predictions that 50% of Americans will be obese by the year 2030 and half of a child’s daily calories coming from school, Wholesome Tummies provides an exciting and timely solution that is catching the country by storm.

    About us

    Serving schools from preschool to high school and with or without kitchens, Wholesome Tummies is aggressively going after the $42 Billion national school food service market with its WT Café school lunch brand (learn more about WT Café at www.wtcafe.com).  It is our goal to partner with 2,000 schools in 250 communities over the next 5 years.  We seek passionate local entrepreneurs to grow the brand by making an impact in their local communities.  What a great time in our nation’s history to get involved in something meaningful and leave a legacy of health for future generations.

    Interested?  For more information, submit the FRANCHISE INQUIRY FORM and we’ll get your discovery process started right away.  Sign up now and you’ll be ready to launch your business in just 3-6 months! 

    Business Model

    Through its WT Café brand, Wholesome Tummies has created the first and only kids’ food franchise in the U.S.  Our business concept provides the ideal solution for schools ready to make student health a priority:  fresh, from scratch, kid-favorite foods prepared daily in local kitchens and distributed directly to schools. Wholesome Tummies is smart for schools, perfect for parents, and cool for kids.

    Schools love our program.

    Schools love our program.

    We give our partner schools a food program they can be proud of. Our schools benefit from a boost in student enrollment and parent satisfaction that comes with making student health a priority. They also enjoy that we relieve them of the administrative burdens that come with managing a school food program. Our healthy school solution lets them focus on what they do best – building their curriculum and running their school.

    Parents love the convenience.

    Parents love the convenience.

    It is our parent customers who most appreciate our lunch, catering, and vending solutions. Busy juggling home, work, and extracurricular activities, parents are happy to take a break from packing meals each school day. Our online ordering and payment system makes it easy for parents to order and our customer service makes them happy to stay!

    Kids love our food.

    Kids love our food.

    Most school food programs today are highly processed, canned, and frozen. They seriously lack freshness, nutrition, and taste. That’s where we come in. Our menu is fresh, seasonally inspired and delicious, featuring a variety of hot and cold entrees, house-made dressings, soups, and healthy treats. Our Chefs take traditional kid favorites and re-create them using the freshest, healthiest ingredients possible. Even the pickiest eaters like Wholesome Tummies!

    Ideal Candidate

    To be successful, our concept requires strong entrepreneurial leadership at the local level.  Characteristics we look for include:

    • Passion for the cause
    • Financially stable
    • Strong work ethic
    • Sales-oriented
    • Customer-focused
    • Prior management experience
    • Understand unique demands of parenting
    • Ingrained in local community

    Training and Support

    We provide qualified owners with all the tools and resources they need to launch and manage the business (so you can focus on growing it!).  Our training program includes two full weeks of classroom and hands-on training coupled with webinars, conference calls, and remote training – all designed to get you fully prepared to flawlessly launch your new business.  After launch, we offer continued and ongoing support.  Your success is our success!


    • Technology training
    • Sophisticated technology platform
    • Online ordering and payment system
    • Customer and school contact management
    • Customized Point of Sale software
    • Delivery mapping and logistics

    Sales & Marketing

    • Sales and marketing training
    • Territory lead generation
    • Targeted sales strategies
    • Marketing collateral and campaigns
    • Branding and advertising tools
    • Social media management
    • Public relations program


    • Culinary and operational training
    • Approved menus and ingredients
    • Nutritionist-approved recipes
    • National supplier partnerships
    • Kitchen equipment list
    • Site selection criteria
    • Lease agreement templates


    • Management and administrative training
    • Recruiting and hiring processes
    • Quickbooks chart of accounts
    • Proprietary education programs
    • Franchise owner intranet
    • Ongoing training and education
    • Strong corporate support system

    Why choose Wholesome Tummies?

    Few opportunities offer the satisfaction that comes with doing something you feel good about.  With Wholesome Tummies, you can build a business AND make a difference.  We are not just another sub, burger, or pizza franchise.  We offer our owners something unique - the ability to fight childhood obesity and restore health to future generations.  We consider it a privilege to feed our children, and if you are motivated by similar passions Wholesome Tummies is for you! 

    If you seek the freedom of a school schedule, you will also enjoy this lifestyle.  Our business follows the school calendar and is shut down on holidays, teacher workdays, and school breaks (think Thanksgiving, Winter Break, and Spring Break off!). With this business, you have the choice of working summer camps or taking the summer off.  On the days you are in full production, the hours are reasonable with kitchen teams working 7 - 3pm, making work-life balance achievable.  Unlike most food businesses, with Wholesome Tummies your evenings and weekends belong to you.  Just think…you may never miss another after-school activity.


    For more information, submit the FRANCHISE INQUIRY FORM and we’ll get your discovery process started right away.  Sign up now and you’ll be ready to launch your business in just 3-6 months! 





    How We Are Leading the Charge
    How We Are Leading the Charge

    In terms of the foods we eat, society seems to have gotten off track somewhere. Obesity rates have skyrocketed, and the incidence of Type 2 Diabetes is higher than ever before. Blame the media, the fast-food industry, the hectic pace of today's digital world – it doesn't matter. The fact is, the time for change is now. Wholesome Tummies is the company leading the charge.

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